…They really should!
New customer acquisition should be at the heart of the strategy of any growing agency. Responding to any opportunity often means investing large amounts of time and effort throughout the agency into creating a compelling pitch that involves multiple team members.
Face to face sales meetings and pitches are an essential part of new business efforts. For most agencies these days, sales is not just the preserve of a single new business consultant, so having a well-trained and fully engaged pitch team will improve your chances of success at winning business.
Selling skills throughout the agency are not just important for new business opportunities, creating new revenue streams from existing clients is also a key part of account management, and as such sales training is extremely important in a digital marketing agency.
A Strong Sales Team
First, a strong sales team is crucial for the overall success of the agency. Without an effective sales team, the agency will struggle to acquire new clients and generate revenue. A well-trained sales team is better equipped to identify potential clients, understand their needs, and effectively communicate the agency’s value proposition. This will increase the likelihood of closing deals and ultimately growing the agency’s revenue.
Always Selling Means Always Building Your Reputation
Additionally, sales training can also help to improve the agency’s reputation and credibility. A sales team that is skilled at communicating the agency’s capabilities and differentiators will be better able to establish trust and credibility with potential clients. This can lead to increased interest and more opportunities to grow the agency’s client base.
A Reason to Stay Current
Sales training isn’t just about selling skills, The digital marketing landscape is constantly evolving, and a sales team that is well-trained on the latest trends and technologies will be better equipped to understand and communicate the agency’s capabilities in these areas. This will give the agency a competitive edge over other agencies where the sales team are isolated from front line production teams.
Structuring sales training to update product and industry knowledge is as important as the ability to present slides effortlessly. Depth of knowledge in the sales and account teams helps the whole agency adapt to changing market conditions. The ability to stay agile in the face of changing market conditions is crucial for success in the fast-paced digital marketing industry. Sales training can help the agency’s sales team to be more responsive to changes in the market and adapt their strategies as needed, allowing them to capitalize on new opportunities and navigate challenges.
Sales Should Sell the Whole Picture
Having an empowered and knowledgeable sales team gives greater client insight during a pitch process. By understanding and articulating a coherent strategy rather than just key points and forecasts, the sales team can tell a much better story that will better engage prospective clients and help you win them over.
Can We Help
We can offer a tailored and consultative pitch training service that helps build teams in your agency, encourage structures for knowledge and skill sharing and help improve your win rate. Talk to us today about our pitch support service.