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Category: Sales

Using GCPT To Qualify Sales Leads

Qualifying Prospects: BANT or GCPT

January 27, 2023 jamesl

There are many different qualification methods, and using BANT Vs GCPT (or GCPTBA&CI) are two of the most common. Using…

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Posted in: Sales

Actually Building Rapport in Sales Calls

January 24, 2023 jamesl 1 Comment

People buy from people, and the fact is that if someone doesn’t like you, they probably won’t buy what you’re…

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Posted in: Sales

Have You Forgotten How To Sell?

January 20, 2023 jamesl

There are good and bad sales experiences, and most of the time it comes down to the approach of the…

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Posted in: Sales

Are You Selling Effectively

January 12, 2023 jamesl

Building a marketing agency sales process can be a challenging task, but with the right approach, it is the most…

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Posted in: Sales

Do Your Sales Pitches Involve the Whole Agency?

January 10, 2023 jamesl

…They really should! New customer acquisition should be at the heart of the strategy of any growing agency.  Responding to…

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Posted in: Sales

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